Aren't you tired of struggling and wondering where the next clients are coming from?

IMAGINE that ALL your clients appreciate your services, happily pay what you charge, and send you referrals and recommendations without you asking. IMAGINE interacting with clients who energize you and re-ignite your passion for your business on a daily basis.

Learn how to Identify Your Most Profitable Clients!

As a former Wall Street trader and executive of 20+ years, Maria routinely shares corporate secrets with her small business clients. Large corporations know the secret of the Ideal Client Profile (ICP), and now you can use it, too!

The ICP is one of the first concepts Maria teaches her new clients (even those clients who have been in business 20 years!) because without it, you'll spend a lot of money and time marketing to the wrong people. If you've been in a rush to start marketing or don't fully understand who your ideal clients are, then you're not making all the connections and sales you could be. Additionally, you are more likely to have crappy, needy clients, who don't value their time or yours, and pay late, who Maria calls "Clients from Hell".

"...Aha moment! I realized that the reason my business hasn't excelled is because I was just taking anything that came my way. I had no clear vision, no business plan, no marketing tools, and no direction. Maria, you inspire me and my business to be the best we can be. You are a source of inspiration."

Betsy Padilla, Events Planner, Detailed Events, Chicago, IL

Join Our Teleseminar and Learn How to Instantly
Avoid Clients from Hell and Increase Sales In The Process!

If you're like most business owners, you're bogged down with the "busy-ness" of your business, but your profits aren't keeping up with your frantic pace. You may feel like you're reinventing the wheel with each client, and suffering under their unrealistic expectations and demands.

Join us from the comfort of your home or office and learn how to
identify your Ideal Client Profile. You'll get personalized instruction from Maria, plus an e-workbook with tons of information and exercises to complete your ICP.

You'll learn:

  • Define your target audience
  • Three reasons why being specific immediately increases sales.
  • The truth about why being a generalist can kill your business.
  • How to the save time, energy, and money that you're wasting on customers that won't buy.
  • How to create your ICP - great for an individual, a company, or an association.
  • How using your past can propel you into figuring out your future.
  • 10 Common Mistakes (to avoid) when choosing your niche.
  • The 30+ questions you'll need to determine your ICP. (Demographics, Professional Interests, Personal Characteristics)
  • How to turn your ICP into a maximum of 3 easy-to-remember sentences. (Oh-so-handy when someone asks you: "So, who is a good prospect for you?")
I've been in business for over 20 years and my ideal client has been consistent throughout that time. Many of the questions on your exhaustive list of ideal client questions weren't part of my thought process and answering them opened my eyes to the possibilities. I came away with a specific, factual description that helps me recognize my ideal clients after 30 seconds of a conversation, so I can now easily avoid spending time with people who AREN'T my ideal and move on to those who are!"

Mary Stursa, Fashion Designer, Owner, Seattle, WA, Noble Furs, http://www.NobleFurs.com

A Simple, Yet Powerful Process

You'll create your ideal client profile through a process our clients call enlightening and mind opening.

  1. It starts by identifying your "Client From Hell".
  2. Then you determine what your perfect client would look like by answering the predetermined questions we've put together.
  3. You'll end by creating your Ideal Client Profile - a statement to use any time you market, network, or advertise.
  4. We'll provide you with all the templates you need to get it done!

This process is repeatable and once mastered, can be used to create your ideal supplier profile, ideal employee profile, ideal strategic partner profile... and so much more!

Benefits to Attending

You will learn how to find the clients who will pay you big bucks (on time), love your work (a lot), and sing your praises to their friends (referrals)!

The VIP CD or Downloaded Package includes:

  • Audio recordings of each of the previous tele-interview calls, 3 of them for a total of 150 minutes (a $149 value)
  • Audio interview with PowerPoint of Laura Posney, Sales Training expert at Elephant Dancing. Laura and Maria talk about the 6-steps process that's helped hundreds of business owners earn more by working with great clients (a $99 value)
  • Attract Your Ideal Clients workbook - just updated (a $99 value)
  • The brand spanking new article 16 Ways To Find Your Ideal Clients, ready for you to print (a $19 value)
  • Sample ideal client profiles (a $29 value)
  • Go/No Go Assessment - a tool to help you quickly assess prospects to determine if they're ideal or not (a $39 value)
  • Client Profile Worksheet to help you assess your current clients (a $39 value)
  • Business Checkup Assessment helps you determine if you're targeting the right client (a $39 value)
  • Attend a 90-minute coaching sessions where we'll take your profile up a few steps (a $149 value)
  • Three free BONUSES (described below) plus everything described above (worth $661)

Who Will Benefit

Business professionals whose clients are other business owners, companies, non-profits, or consumers in positions such as:

  • CEOs/Presidents/Practitioners/Owners
  • C-level Executives
  • Branch Managers
  • Team Leaders for the above professionals
  • Marketing Managers or Consultants

About the Trainer

An irrepressible entrepreneur, Maria Marsala started her first business selling AVON at age 14. At age 21, she became a bond trader on Wall Street when female executives were as rare as pink diamonds. Maria spent the next 20 years streamlining corporate operations and generating profits for her employers. For the last 10 years, she has been sharing her expertise and success secrets from Wall Street with entrepreneurs just like you. As a strategic business advisor, Maria is a kick-butt, extremely honest, bottom-line, nothing-held-back, tell-it-like-it-really-is kinda gal. During the class, she'll be her usual opinionated self and about as subtle as a steamroller. But you will understand, just like her clients do, that she has your best interest at heart and is here to help you succeed!

"Aside from forcing us to focus on growing our business, your program provides a logical, compelling, balanced template and your hands-on support was insightful and effective. Despite this tough economic terrain, client satisfaction, client retention, our rates and profits are higher than ever. Our business awareness is clearer. To be blunt, your help in teaching us when to "throw the fish back" and walk away from inappropriate candidate clients has saved us far more than what your strategic business program cost. We are looking forward to continuing to work with you to internalize what you teach. "

Mike Klasco, Audio Engineer and Nora Wong, COO, Menlo Scientific, Richmond, CA, http://www.MenloScientific.com Read the letter Mike sent us here

FREE BONUS GIFTS!

Bonus Gift #1

You may take the Teleseminars a second time next year and pay no additional tuition at all!

Bonus Gift #2

You'll be placed on a special email list where you'll receive updates to the workbook whenever they're available. (An endless value!)

Bonus Gift #3

You'll receive current news or resources on the subject, and information on pricing issues at no additional cost. (Priceless if it were available for sale, which it ain't!)

So register today, read the notes and bring your questions to the class--or email methe questions before the session!

P.S. By the time you get through with our "Ideal Client Profile Strategies," you'll want to kick yourself for not taking it sooner. But don't worry about it. You'll be miles ahead of all the other people who waited too long to sign up. So go ahead and register today.

P.S.S. You might be able to invest in your business education and get a tax write-off. (Obviously, you'll want to call your CPA or accountant for specific tax advice...but I wanted to give you the idea. So call them now.)


Teleseminars Information:

  • Date: Tuesday, August 17 and 24, 2010 -- $297
  • Time:
    1pm - 2pm PST
    2pm - 3pm MTN
    3pm - 4pm CST
    4pm - 5pm EST
  • Place: Your Home or Office, this is a Teleseminars
  • Investment: $297 (includes CD with goodies and the 90 minute program)

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Early Bird Special: Save $100 when ordered before August 7. Use the code profile at checkout.


Next program is on Tuesday, August 17 and 24, 2010

1pm PST / 4pm EST / 9pm BST

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$297 USD.

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